In case you’re wondering, then yes, your blog needs a spring clean every year, if not every quarter, to make sure things are working well, meaning no missing photos, out-of-date information, or broken affiliate links, etc.
Even though you’re able to constantly update your blog as needed, any time of year, it’s also a great idea to do a periodic blog review and refresh, anyway.
How to “Spring Clean” Your Blog for Business Growth
There are a few reasons it’s important to do a full blog audit every now and then. Especially as your blog grows and includes an increasing amount of content (such as blog posts), it’s helpful to review everything in one fell swoop to:
- ensure your blog is kept up-to-date with any changing information
- check that everything is functioning and displaying properly throughout your site
- optimise your sales funnel and conversion rates
- improve SEO and internal linking throughout your site
Here are our top tips for “spring cleaning” your website to ensure it’s both up-to-date and optimised for your monetisation goals!
1. Update content & information
First thing first, it’s a good idea to review your entire blog (I mean every single page and blog post, my dear!) with an eye for the following details and opportunities:
✅ Update or enhance information
Is there any new content or information that hasn’t made it to all corners of your blog yet? Maybe even your civil status if you’ve mentioned it before and now would like to make a chance?
I mean, it’s quite odd but I’ve seen many blogger, especially lifestyle and mom bloggers, mentioning either their status or the number of your children or even both on their blogs. So, why not?
Another common place this can be helpful is older blog posts. If your blog posts are evergreen (undated), there might be opportunities to add or update content within certain posts.
For example, if information has changed since it was originally written, or you have new best practices to elaborate on, then it’s time to review and maybe rewrite your blog posts to make it more up-to-date.
✅ Review for new internal linking opportunities
As you’re reviewing your site, look for any additional internal linking opportunities aka places you can link to your other relevant content. Most likely new blog posts are published that could be linked to from older blog posts.
Reviewing older content and taking advantage of these new internal linking opportunities helps to both boost SEO, as well as connect your visitors with more relevant content that may be of interest to them.
Check & fix broken links
As a blogger, these two words will be in your nightmare: BROKEN LINKS!
It’s important to fix them, because broken links are both unhelpful to website visitors and harmful to SEO. Also, if you’re making money through affiliate marketing, having broken links will damage your income dramatically!
Review & enhance SEO
Reviewing your entire site for SEO improvements is a worthy project any time of the year, but it’s definitely a recommended addition to your “spring cleaning” efforts.
Review on mobile
When you change to a new theme, chances are that there will be some broken shortcodes appearing here and there. Since the new theme doesn’t support them, they become broken, leaving your site full of [code123] instead of whatever it was supposed to be.
After reviewing and making updates to your site content on desktop, it’s also important to look through the entire site on mobile and tablet to confirm that everything is displaying and functioning properly there too.