Although email may feel outdated at first glance, email messaging has way more power than you might think. Consider the potential of more than 4 billion active email accounts.
Those are some serious numbers!
While nobody can keep up with every new social media platform that pops up, we can all check our email daily, which is why email marketing can be such a powerful tool for driving traffic and sales.
So let’s look at some easy email marketing hacks that can help steadily grow your traffic.
Email Marketing Tips to Help Grow Your Traffic (and Sales)
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1. Offer a freebie
The best way to start your email relationship off on the right foot is by making it clear that your subscribers have something to gain from subscribing to your list, aka a freebie.
You want to grow your list while also providing quality content to your audience, and in this case, the second will ensure the first. Later on, the bigger the email list, the more traffic and sales it can potentially drive.
So, whenever you start a blog, it’s time to give something away for free in the beginning. It can be anything from a free ebook, coupon to some exclusive content they cannot find on your blog. The more exclusive, the better!
2. Time your emails right
The times you choose to send your emails can greatly affect your success rates. The good news is, sending them at a strategic time doesn’t require that much extra effort. Many email provider platforms will tell you what the best time to send your emails is, based on your past performance.
So, your job is either to follow their advice, or if you have readers living in different time zones, try to send out your email during day time, when people are at work, meaning they have instant access to their computer/mobiles and can read it without interruption.
You can also create an so-called A/B test to determine the best time that works for you audience.
To do this, create two separate mailing lists with half of your audience in each. Then, create your email blast and send it out to one mailing list at one time and the other at a separate time. Compare the open rates and click rates for both emails to determine which send time is more effective for your audience.
There are plenty of ways to automate your email marketing efforts that will save you so much time and lead to some pretty major results.
One easy way to automate your email efforts is with content. Does your brand publish blog posts? There are email automations you can set up that automatically alert your subscribers whenever you publish a new post.
You can also set up automations that send an email designed to help retain a customer after they take a specific action, like making a purchase.
The type of automations you can create will vary based on your email platform’s features. Flodesk, for example, has a thing called Workflows that allow you to send out email after X days/hours or on certain weekdays, or even to send a good “break-up” email if a reader doesn’t open it at all.
PRO TIP: Flodesk has 1 month trial so you can test it out. Trust me, you’ll love it after your first try. Then sign up with my link for a sweet 50% off forever! F.O.R.E.V.E.R!
4. Optimise for mobile
One more thing I love about Flodesk is that it’ ultimately optimised for both different devices, meaning you don’t have to see an ugly pop-up on your mobile anymore. Even better? You don’t have to ever think about the size of your photos. Just upload, and that’s it!
They also have aesthetic pre-design responsive templates that save you a lot of time creating your own. All you have to do is to put your content and photos in, and let Flodesk do the rest.